TY  - BOOK
AU  - Soman Dilip Et Al
TI  - Managing Customer Value: on e Step At a Time Second Edition
SN  - 9789811247408
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/12382#t=toc
ER  -