TY  - BOOK
AU  - Wirtz Jochen Et Al
TI  - Services Marketing: People, Technology, Strategy Ninth Edition
SN  - 9781944659806
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/y0024#t=toc
ER  -