TY  - BOOK
AU  - Malhotra Naresh K Et Al
TI  - Customer Relationship Marketing: Theoretical and Managerial Perspectives
SN  - 9781944659721
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/y0022#t=toc
ER  -