TY  - BOOK
AU  - Charan Ashok
TI  - Marketing Analytics: a Practitioner'S Guide to Marketing Analytics and Research Methods
SN  - 9789814641371
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/9382#t=toc
ER  -