TY  - BOOK
AU  - Soman Dilip & N-Marandi Sara
TI  - Managing Customer Value: on e Stage At a Time
SN  - 9789812838285
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/7162#t=toc
ER  -