TY  - BOOK
AU  - Goh Francis
TI  - Innovate to Elevate!: a Journey Through Mindset and Gen Ai to Enhance Customer Experience
SN  - 9789811297083
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/13957#t=toc
ER  -