TY  - BOOK
AU  - Hanssens Dominique M
TI  - Long-Term Impact of Marketing: a Compendium
SN  - 9789813229808
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
ER  -