TY  - BOOK
AU  - Moutinho Luiz Et Al
TI  - Quantitative Modelling in Marketing and Management Second Edition
SN  - 9789814696357
PB  - World Scientific
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc
ER  -