TY  - BOOK
AU  - Magnusson Peter, Kristensson Per, Matthing Jonas, Edvardsson Bo & Gustafsson Anders
TI  - Involving Customers in New Service Development
SN  - 9781860948893
PB  - ICP
KW  - Business And Management
UR  - https://www.worldscientific.com/worldscibooks/10.1142/p458#t=toc
ER  -