TY  - BOOK
AU  - Dowling Grahame R
AU  - Dowling Grahame R
TI  - Art and science of marketing : Marketing for marketing managers
SN  - 9780199285563 (pbk)
U1  - B2T0bX:8B, P4 TOR 
PY  - 2004///
CY  - Oxford
PB  - O U P     
KW  -  Art and science
KW  -  Marketing
KW  -  Strategy
KW  - Operational Research
N1  - Index 431-441p
ER  -