TY  - BOOK
AU  -  Sudhir Rana; Avinash K Shrivastava; Sachin Kumar Raut 
TI  - Promotional Practices and Perspectives from Emerging Markets
SN  - 9781003315582
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781003315582
ER  -