TY  - BOOK
AU  -  Richard P. Bagozzi; Len Tiu Wright; Luiz Moutinho; Merlin Stone 
TI  - The Routledge Companion to Marketing Research
SN  - 9781315544892
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781315544892
ER  -