TY  - BOOK
AU  -  Marlen Gabriele Arnold; Stefan Gold; Judy N. Muthuri; Ximena Rueda 
TI  - Base of the Pyramid Markets in Affluent Countries
SN  - 9780429423512
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9780429423512
ER  -