Davis John A <br/><br/>
Measuring Marketing : 110+key metrics every marketer needs 
Davis John A 
 - 2 
 - Singapore  Wiley         2013 
 - xxii,344p. 
<br/><br/> About the author 335-336p.; Index 337-344p. 
<br/><br/><label>ISBN: </label>9781118153741 (pbk) SL01559740 
<br/><br/><label>Standard No.: </label>188203 
<br/><br/><label>Source: </label> 270, 22/02/2013, Vardhman Books  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management<br/> Strategic planning<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, Q3 TOR