TY  - BOOK
AU  - Davis John A
AU  - Davis John A
TI  - Measuring Marketing : 110+key metrics every marketer needs
SN  - 9781118153741 (pbk)
U1  - B2T0b8B, Q3 TOR 
PY  - 2013///
CY  - Singapore
PB  - Wiley       
KW  -  Marketing management
KW  -  Strategic planning
KW  - Operational Research
N1  - About the author 335-336p.; Index 337-344p
ER  -