TY  - BOOK
AU  -  Jerome D. Donovan; Stephanie B.M. Cadeddu; Cheree Topple; Gerrit A. de Waal; Eryadi K. Masli 
TI  - Frugal Innovation and the New Product Development Process
SN  - 9780429000980
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9780429000980
ER  -