TY  - BOOK
AU  -  David A. Aaker; Alexander Biel; David A. Aaker; David A. Aaker; Alexander L. Biel 
TI  - Brand Equity & Advertising
SN  - 9781315799537
PB  - Taylor and Francis
UR  - http://www.taylorfrancis.com/books/9781315799537
ER  -