Predictive Analytics and Generative AI for Data-Driven Marketing Strategies <br/><br/>
Hemachandran K; Debdutta Choudhury; Raul Villamarin Rodriguez; Jorge A. Wise; Revathi T 

 -  Taylor and Francis  2025 
<br/><br/><label>ISBN: </label>9781003472544 
<br/><br/><label>Source: </label>EBOOK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial Intelligence