TY  - BOOK
AU  - Predictive Analytics and Generative AI for Data-Driven Marketing Strategies
TI  - Hemachandran K; Debdutta Choudhury; Raul Villamarin Rodriguez; Jorge A. Wise; Revathi T
SN  - 9781003472544
PB  - Taylor and Francis
KW  - Artificial Intelligence
UR  - http://www.taylorfrancis.com/books/9781003472544
ER  -