TY  - BOOK
AU  - John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf
TI  - Advances in Corporate Branding
SN  - 9781352000085
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-1-352-00008-5
ER  -