TY  - BOOK
AU  - Howard S. Gitlow, Edward W. Wheatley
TI  - Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
SN  - 9783319169347
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-16934-7
ER  -