TY  - BOOK
AU  - Colin Campbell, Junzhao (Jonathon) Ma
TI  - Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
SN  - 9783319241845
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-24184-5
ER  -