TY  - BOOK
AU  - Peeter Verlegh, Hilde Voorveld, Martin Eisend
TI  - Advances in Advertising Research (Vol. VI)
SN  - 9783658105587
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-10558-7
ER  -