TY  - BOOK
AU  - Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade
TI  -  Identity-Based Brand Management
SN  - 9783658135614
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-13561-4
ER  -