TY  - BOOK
AU  - Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
TI  - Segmentation in Social Marketing
SN  - 9789811018350
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-10-1835-0
ER  -