TY  - BOOK
AU  - George Christodoulides, Anastasia Stathopoulou, Martin Eisend
TI  - Advances in Advertising Research (Vol. VII)
SN  - 9783658152208
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-658-15220-8
ER  -