Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén <br/><br/>
Advances in National Brand and Private Label Marketing 

 -  Springer  Springer  2017 
<br/><br/><label>ISBN: </label>9783319597010 
<br/><br/><label>Source: </label>EBOOK