TY  - BOOK
AU  - Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
TI  - Advances in National Brand and Private Label Marketing
SN  - 9783319597010
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-319-59701-0
ER  -