TY  - BOOK
AU  - Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
TI  - Advances in National Brand and Private Label Marketing
SN  - 9783030189112
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-18911-2
ER  -