TY  - BOOK
AU  - Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
TI  - Marketing Management
SN  - 9783030669164
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-030-66916-4
ER  -