TY  - BOOK
AU  - Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
TI  - Advances in National Brand and Private Label Marketing
SN  - 9783031065811
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-06581-1
ER  -