TY  - BOOK
AU  - Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen
TI  - Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
SN  - 9789811950179
PB  - Springer
UR  - https://link.springer.com/openurl?genre=book&isbn=978-981-19-5017-9
ER  -