TY  - BOOK
AU  - Naresh K. Malhotra, Satyabhusan Dash
TI  - Marketing Research, 7 revised ed. 
SN  - 9789353436360
CY  - Pearson
UR  - https://ebooks.elibrary.in.pearson.com/wr/launchbook.html?id=12032024
ER  -