TY  - BOOK
AU  - Philip Kotler, Gary Armstrong, Prafulla Agnihotri 
TI  - Principles of Marketing, 17 ed
SN  - 9789390325795
CY  - Pearson
UR  - https://ebooks.elibrary.in.pearson.com/wr/launchbook.html?id=12032024
ER  -