TY  - BOOK
AU  - Philippe Malaval, Marie-Helene Abbo, Muneesh Kumar, Jean-Marc Decaudin
TI  - Integrated Marketing Communication: Pentacom, 4 ed
SN  - 9789332558359
CY  - Pearson
UR  - https://ebooks.elibrary.in.pearson.com/wr/launchbook.html?id=12032024
ER  -