TY  - BOOK
AU  - Chuck Hemann; Ken Burbary
TI  - Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, 2 ed. 
SN  - 9780134998657
CY  - Pearson
UR  - https://ebooks.elibrary.in.pearson.com/wr/launchbook.html?id=12032024
ER  -