William Arens; Christian Arens; Michael Weigold; David Schaefer <br/><br/>
Arens M Advertising ISE 

 -  McGraw Hill  2019 
<br/><br/><label>ISBN: </label>9781264595969 
<br/><br/><label>Source: </label>EBOOK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing