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  <titleInfo>
    <title>Influencing Customer Demand</title>
    <subTitle>An operations management approach</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hemmati, Mahya ed.</namePart>
  </name>
  <name type="personal">
    <namePart>Sajadieh, Mohssen S. ed</namePart>
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    <place>
      <placeTerm type="text">Boca raton</placeTerm>
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    <publisher>CRC Press</publisher>
    <dateIssued>2022</dateIssued>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>ix, 287p.</extent>
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  <classification authority="">X:8 R2</classification>
  <identifier type="isbn">9780367620059</identifier>
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