TY  - BOOK
AU  - Malhotra Naresh K
TI  - Marketing research: an applied orientation
SN  - 8131707067 (pbk)
U1  - B2T0b8B:f, P4;P7   cc6 
PY  - 2007///
CY  - Delhi
PB  - Pearson Education Inc.     
KW  - Marketing research
N1  - Appendix 843-854p.; Index 887-909p
ER  -