TY  - BOOK
AU  - Stanton William J
TI  - Fundamentals of marketing
U1  - X:51, L1;M4(EXC)-;2 
PY  - 1984///
CY  - New Delhi
PB  - McGraw Hill International India   
KW  - ECONOMICS
N1  - Appendix p633-660; Glossary p661-680
ER  -