TY - BOOK AU - Symposium on Behavioural and management science in marketing (Univeristy of Chicago) ED - Symposium on Behavioural and management science in marketing (Univeristy of Chicago) TI - Papers ed by Harry L Davis and Alvin J Silk U1 - X:51-8p73,N77, L8 PY - 1978/// CY - New York PB - John Wiley KW - ECONOMICS ER -