TY  - BOOK
AU  - Dalrymple Douglas J
AU  -  Parsons Leonarald
TI  - Marketing management :  text and cases
T2  - Wiley Hamilton series in marketing
U1  - X:51-8y7, L6 
PY  - 1976///
CY  - New York
PB  - John Wiley     
KW  - ECONOMICS
ER  -