TY  - BOOK
AU  - Montogomery David B
AU  -  Urban Glen L
TI  - Management science in marketing
T2  - Prentice hall internatioanl series in management
U1  - X:51-8M, L4 
PY  - 1974///
CY  - New Delhi
PB  - Prentice Hall     
KW  - ECONOMICS
ER  -