TY  - BOOK
AU  - Moingeon Bertrand Ed.
AU  -  Soenen Guillaume Ed.
TI  - Corporate and organizational identities : Integrating strategy, marketing, communication ...
U1  - X8(A):8, P2 
PY  - 2002///
CY  - London
PB  - Routledge       
KW  - ECONOMICS
ER  -