Aaker David A <br/><br/>
Marketing research 

 - 9 
 - New Delhi  Wiley-India        2007 
 - xvii, 774p.  cm. 
<br/><br/> Appendix A1-A6, 731-752p.; Glossary 753-762p.; Index 763-774p. 
<br/><br/><label>ISBN: </label>9788126517916 (pbk) 
<br/><br/><label>Standard No.: </label>99299 
<br/><br/><label>Source: </label> 329, 23/03/2010, Aviva Books Company  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Operational research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B:f, P7-;2