TY  - BOOK
AU  - Aaker David A
AU  -  Day George S
AU  -  Kumar V
TI  - Marketing research
SN  - 9788126517916 (pbk)
U1  - B2T0b8B:f, P7-;2 
PY  - 2007///
CY  - New Delhi
PB  - Wiley-India      
KW  -  Marketing
KW  - Operational research
N1  - Appendix A1-A6, 731-752p.; Glossary 753-762p.; Index 763-774p
ER  -