Mello Sheila <br/><br/>
Value innovation portfolio management:achieving double-digit growth through customer value 
by Mello Sheila; Mackey Wayne; Lasser Ronald; Tait Richard 
 - Massaxhusetts  J Ross Publishing       2006 
 - xxi,273p.  cm. 
<br/><br/> Appendix A-C 231-257p; Index 259-273p 
<br/><br/><label>ISBN: </label>1932159576 (hbd) 
<br/><br/><label>Standard No.: </label>77721 
<br/><br/><label>Source: </label> 202, 07/03/2007, N R Book Distributors  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> New products<br/> Product management<br/> Strategic planning<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8, P6  TOR