Etzel Michael J <br/><br/>
Marketing: Concepts and cases 
by Etzel Michael J; Walker Bruce J; Stanton William J 
 - 13 
 - New Delhi  Tata McGraw Hill Company Limited    2005 
 - xxvii, 735p. ill. Includes CD-Rom  cm. 
<br/><br/> Glossary G1-G14p.; Indexes I1-I25p.; References N1-N23p. 
<br/><br/><label>ISBN: </label>9780070600904 (pbk) 
<br/><br/><label>Standard No.: </label>84497 
<br/><br/><label>Source: </label> 2003, 18/08/2009, New India Book Agency  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Operation Research
<br/><br/><label>Dewey Class. No.: </label>B2TOb8B, P5