Perreault William D <br/><br/>
Basic marketing:a marketing strategy planning approach 
by Perreault William D; Cannon Joseph P; McCarthy E Jerome 
 - 17 
 - Boston  McGraw Hill        2009 
 - xxxvii, 758p.  cm. 
<br/><br/> Appendix A-C, 588-631p.; Glossary G1-G14p.; Index I1-I14p. 
<br/><br/><label>ISBN: </label>9780071281041 (pbk) 
<br/><br/><label>Standard No.: </label>96525 
<br/><br/><label>Source: </label> 945, 25/02/2010, Ashutosh Technical Books  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Basic marketing<br/>Economics
<br/><br/><label>Dewey Class. No.: </label>X:51, P9