TY - BOOK AU - Kennedy Ann-Marie TI - Macro-Social marketing insights: Systems thinking for wicked problems SN - 9781138322080 (hbk) U1 - B2t0b8B, R0 PY - 2020/// CY - NewYork PB - Routledge KW - Collaborative systems thinking for social change KW - Marco level interventions in systemof wicked consumption KW - Marko social marketing overview KW - Power of talk KW - Operational Research N1 - index 257-263p ER -